As part of IDEAL Electrical’s The Electrician’s Champion campaign, they were looking for a way to help elevate the electrical trade, to put on a spotlight on the people who literally power our world, and sell some tools along the way.
So we created the IDEAL National Championship — a year long competition that culminates in the ultimate competition weekend for electricians. The competition started in 2016 and has become a yearly tradition for IDEAL, expanding to become a global competition with competitors from China, Mexico, Australia, Canada & the U.S.
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2019 AdWeek Experiential Awards, ‘Best Long-Running Experiential Activation’
Executive Creative Director: Denny Hebson
Art Director: Charlie Tan Lim
Copywriter: Christina Honan, Hayes Cascia
Photographer: Stan Nalewski
Videographer/Editor: Stan Nalewski
