For over 100 years, electrician’s all over the world have put their trust in IDEAL Electrical to help them get the job done. As one of the original creators of the wire connector, IDEAL Electrical has become a leader in the electrical industry. They are the only brand in the industry that creates products that cover every step of the electrical process — from cut to test.
To reinforce their position as a leader in the electrical world, we created their first ever brand campaign, The Electrician’s Champion.
We dove deep into their branding, creating a tagline, print ads, product videos, banners, and a full website redesign. It’s a campaign that will define their company’s direction for years to come.
Manifesto
Product Videos
Print Ads
Website re-design
Catalog
Content shoot
Executive Creative Director: Denny Hebson
Art Director: Charlie Tan Lim
Copywriter: Christina Honan, Hayes Cascia
Photographer: Andi Hedrick, Stan Nalewski
Videographer/Editor: Stan Nalewski
